Introduction from the Chairman

Dear Colleague:

Master Data Management (MDM) continues to surge with businesses striving for innovative, collaborative strategies and solutions to create more effective, real-time enterprises and to streamline their data processes into core efficiencies.  This renewed focus on information governance is estimated to push the market for MDM to $10.4 billion in 2009, with a compound annual growth rate over the next five years of 13.8%, according to a new IDC study.

In addition to this rise in need, MDM also allows businesses to dramatically reduce costs, meet compliance reporting mandates, deliver increased sales and marketing effectiveness, and provide superior service to customers and suppliers.  As an IT executive, you need to understand this evolution and empower your company to excel at “mastering” master data. “Wait and see” is no longer an option.

The MDM Summit - Spring 2009 in San Francisco provides you access to numerous visionaries and vendors in one location, and the content and networking is structured for companies at all stages of MDM initiatives – whether kick starting a service-oriented architecture to support universal customer views, or developing a comprehensive business strategy to share master data across all channels and partners. 

Some of the resources your can’t afford to miss are:

• Hands-on workshops for both the beginner and MDM expert
• Best practice and case studies by leading organizations
• Thought leadership keynotes given by true experts in the field
• Important networking opportunities, exact and determined to fit your needs
• Tracks, specifically researched, to cover all issues front-and-center in Customer Data Integration, Product Integration Management; Data Integration and Governance; and Identity Resolution

Since our initial kick-off in 2006, this event has grown to be one of the largest gatherings of data integration and MDM professionals ever, hosting a total of more than 5,000 IT experts and practitioners.  The MDM Summit – Spring 2009 reveals strategies for successfully delivering this mission-critical and game-changing infrastructure and allows for personal connections with industry colleagues, both old and new.

Please join us this March 29-31, 2009, at the Hyatt Regency San Francisco were I look forward to meeting you and your MDM team.

Aaron Zornes
Chief Research Officer
The MDM Institute